LA Wildfire Recovery

I led brand and content strategy for Realm in response to the LA wildfires, ensuring the company’s offering met the urgent needs of impacted homeowners. With disaster-related scams on the rise, building trust was critical. We crafted a thoughtful approach that positioned Realm as a reliable resource—whether through free educational content or the company’s full-service offering. The strategy included developing a homeowner resource hub with actionable rebuilding guides, launching an acquisition-focused landing page, creating sales enablement materials, hosting an in-person event, sharing informative and engaging social posts, and driving media outreach. This resulted in press coverage in Inc. Magazine and Entrepreneur, reinforcing the company’s credibility and expanding their reach.