"Great teams get things done with Asana" campaign

The goal of Asana's January 2017 campaign was to drive awareness. This multi-million dollar brand advertising campaign featured customer stories about Lyft, Skillshare, and Girls on the Run, with the message that "Great teams get things done with Asana." Digital ads ran across publications such as Vox, Mashable, the Verge, and the New York Times, as well as YouTube pre-roll. As the campaign's Creative Producer, I worked closely with our agency to ensure that brand guidelines were established, assets were delivered on time, and the videos told a compelling and consistent story.